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About HUF Worldwide

Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a manufacturer of premium footwear and apparel designed for the contemporary skate and streetwear community. What started as a small boutique in San Francisco has grown into an iconic global brand that bridges the gap between counterculture and refined fashion.

Our Mission

Our mission is to push the culture forward through innovative design, authentic storytelling, and a commitment to the DIY spirit of skateboarding.